Digital marketing at Lagos City computer college
Digital marketing is one of the most prominent subjects in the business world today. It is clearly a tool which many businesses utilize to help boost the reach, engagements, and many other reasons which will positively impact the outlook of a business to its customers. As one of the most effective marketing strategies available to businesses today, digital marketing is a great strategy to promote businesses and it has come to stay. Digital marketing is so effective today due to the advancement of technology and the presence of large population of people on numerous social media platforms which connect people from all over the world.
So what is Digital Marketing all about? Digital marketing is a strategic means of reaching potential clients for your business and successfully influencing their decision to do business with you. This connection, influence, and every other things are done through the internet. It is all about your online marketing efforts or assets which are usually done through social media and other online platforms. Digital marketing assets may include Your business website, video contents like ads, images, word content, Reviews, social media accounts, and so on.
Through the Lagos City Computer college, Students will learn everything involving Digital marketing and how this may be used effectively to boost and promote their businesses, home and abroad. Students who also study this program may also choose to specialize in this field and set up their own Digital marketing agency. This article will however explore the different courses which students on this program will come across, and how each of them contribute to the general knowledge in Digital Marketing.
Since everything about Digital marketing is online and on the internet, it is only important to understand Web analytics which is the science of analysis which centers around the World wide web (i. e Internet). It is important to know that anyone who better understand how the internet works, will know how to go about in making the maximum out of it. Web analytics centers on providing efficiency to a company’s digital presence through collection of data, and analysis; both of which helps such companies make data informed decisions.
By doing this course at the Lagos City computer college, Students will learn how information and data from website, mobile devices, website and social media networks correlates with the internal data of a company. Through this correlation and information, companies can make better and informed decisions to give them the advantage over competitors. This course will help students understand typical content and mobile analytics scenarios, digital analytics, tools, and so on.
Social Media Marketing
The social media marketing course at the Lagos City computer college helps to enlighten and equip students in the use of social media. An important and well seasoned part of this course is the up to date social media techniques which helps students learn how best to generate traffic to a business site, as well as improving the outlook and value of the brand. Students will understand better, the relationship and correlation which exists between Social media and e-commerce. The social media marketing course teaches how important it is for businesses to model social media strategies around the goals and objectives of businesses.
More importantly, the course addresses the misconceptions that most companies have concerning social media marketing.
Generating traffic for business websites is of course, not he end goal of a digital marketing campaign. The end goal of a digital marketing campaign is to turn those visiting the business website to customers who buy whatever products the businesses offer. Having an understanding of conversion optimization will help businesses adapt their social marketing strategies to convert visitors on the site to paying customers. This course will help students create a modus operandi which enhances conversion rates through many conversion rate optimization techniques.
Another effective online advertising tool is the Pay-Per-Click advertising, also known as PPC. It is a great strategy to generate a lot of traffic to a business website. Through this method, publishers or website owners are paid every single time someone clicks on an advert. Through this course at the Lagos City computer college, Students will be taught on effective Pay-Per-Click Advertising and paid search. At the end of the course, students will be able to set up attention-grabbing campaigns to target customers as a result of their interest and previous search engine history.
Search Engine Optimization (SEO)
The Lagos City Computer college’s Search engine optimization course will enlighten students on how to improve the visibility and reach of businesses. Through this course, concepts in this field will be taught and applied in simulations set up during the course. This way, students will know how to effectively place business websites atop a search engine result page like Google.
As its name implies, mobile marketing is the process of marketing through a mobile device. This form of marketing teaches the students to provide target customers with information, time, and location which help to boost the business’ products, services, goods, and so on. Mobile marketing is also effective for many businesses across the world, and this is the reason marketers are paid for mobile marketing.
Email marketing is all about sending information, details about businesses through email. Email marketing can be a very effective marketing tool when used in the right manner, as it helps the businesses to offer their products to target customers who actually need these products. Through this course, students will learn how to promote their business and services to target customers, while also creating advertising content which will directly engage them. The course helps offer students the most effective strategies to employ in order to create effect advertisements for products and services through email marketing.
Content marketing entails creating a message about your business or brand, showcasing the authority and power it possess, earning and retaining target customers. While content marketing may look quite complex, this course offers simple ways to effectively utilize content marketing to its fullest potential. A carefully thought and written marketing content directly increases the integrity and trust your product will earn from target market. It helps directs students to create convincing and influencing content which is centered around the user experience. This course teaches students how to exploit powerful words to create a message about your product. Strategies, practices and tactics to make a better marketing campaign is also taught here.
The Google AdWords course through the Lagos City computer college helps students become professionals in Digital Marketing and Advertising. The course help students understand important and effective sections of the Google advertising network which may include Video, Display, Mobile, and search. Once students successfully take this course, they can set up personal Google Pay-Per-Click campaign and effective strategies that will boost the outlook and brand value of whatever company they intend to advertise. This course offers a practical knowledge and a hands-on approach to digital marketing.