HOW TO START A PRINTING PRESS BUSINESS IN NIGERIA
The printing business is not a new business in the country. It has been in practice for a long time and has served many entrepreneurs who venture into the business with high amounts of income or profits. The business is not really a difficult thing to start and is infact still one of the good business options available in the country that doesn’t really involve too much difficulty in setting up. Right from time past, printing has been done in different formats to satisfy customers demand and even though it might be a really broad business concept, it offers entrepreneurs who start the business with a chance to work with anyone they’re comfortable with and make money from it.
The business involves printing of any kind on a large scale for customers. It involves printing of artworks or designs on paper, cloth and other kind of products. It simply lets customers have whatever it is they want printed in any medium they want. There are different kinds of printing and they’re all popular in the country. Things like complimentary cards, invitations, banners, souverniers and so on are example of things that are gotten from the printing business. They all have their different uses and generates a huge amount of money for individuals who get involved in the business.
The business, like I’ve mentioned, can be seen as a broad concept as it really involves a couple of other branches that can be brought out from the business. All are still under the printing business but they have the ways they are processed and also the kind of machines that can pull of the work. Some of the niches involved in the printing press business are digital color separation, which involves separating the four major colors of a graphics file before they can then be printed. Another is screen printing where artworks or specific designs can be transferred on a mesh. Sign printing (printing of banners, posters, flyers)and Lamination are also other forms and are really quite popular aspects of the business. The business offers these different options and more to individuals to try out depending on capital and also their capabilities.
The demand for a product or service is one of the reasons to determine if it will be a good business to start. In this case, the demand from the services from a printing press business are still quite high in the country. Banners, posters, and generally printing still has its huge market in the country today and it’s something that people are always getting involved with almost on a regular basis. There are some printings that are even specifically handed out at parties as souverniers for guests. Parties are quite popular in the country and it’s almost impossible not to get a printed souvenir, invitation card or the likes from the such parties. This goes to further stress the demands the services get. A good demand means there are a lot of available customers and therefore translates to good income with adequate marketing.
Another thing is that there are a number of options for entrepreneurs to select from and they can just work with whatever fits their budget and their expertise. Some aspects of the printing business requires getting big machines and a number of other expensive things while others involve just the slightest of things to be able to properly kick start the business without any issues. Training is also quite important to some extent as it will ensure you’re able to fully operate the machines and also go about the business properly. Educational qualifications or prior experience is not really an important factor in starting the business though they will definitely be a plus.
Starting the business is not really something so difficult to do especially if you’re trained and you know exactly what the business entails. You can’t just go about the business without knowing what it involves so the training is definitely important. You can choose to meet up with experts or go to big printing press shops and learn from them there. You can also get some things related to the business online if want. Capital is a little bit expensive especially if you’ll be getting the machines for the business but it can get lesser if you take something that doesn’t really require much money.
In the next sub heads, I’ll be discussing the steps involved in starting a printing press business in Nigeria and some of the important things that will prove useful during the course of starting the business and to also ensure that you make your money and you’re also successful at the business you’re starting.
No matter what you’ve heard someone saying about a business and how well success is assured or how lucrative it would turn out, always try to do your own research. The research will not cost anything except your time and that time will prove to be well spent when the business starts and the successes starts coming in. It is important to do a thorough investigation about the business since you’re going to be investing your money into it and you’ve never been involved in the business. Some hours of research won’t hurt.
The research is always meant to give you an idea of what to expect and the challenges ahead to be faced. It teaches future entrepreneur how the business works and what success means. It shows the risks involved and the ways to tackle them. It also gives ideas on how to sustain the business and work towards more success. Imagine missing out on any of the mentioned points, it’s more like being less equipped about something especially something you plan to spend money on.
There are experts in the business, of course, so also look to advise from these individuals as they are most likely the best bet for reliable information on the business. Take note of even the smallest things during the research period and pay close attention to how to stay and survive in the business. The research is as important as anything in the business.
2. WRITE A BUSINESS PLAN
A business plan needs no introduction. It is equally as important as some of the other processes or things involved in the business. After a comprehensive and thorough research has been conducted, entrepreneurs must now put all their ideas into paper after, of course, deciding to start the business. The business plan will cover things like the way you plan to operate, the cost of several things, how you plan to market your business, future projections and also contingency plans.
The business plan serves a number of purposes. In cases where individuals might need to get investors or even get a loan, it will prove useful as it will contain all that needs to be known concerning the business. It is also going to serve as a point of reference for the proposed business.
3. SELECT NICHE
This is the point where you decide the kind of printing you want to be involved in. There are quite a number of them and while it’s not bad to mix up everything or a couple of them if you have the capacity and capital, it is advisable to start small and by that, you can choose just one or two small ones you’ll be involved with. Some of the different aspects of the business just like mentioned above include sign printing, lamination, digital color separation, screen printing, and offset litho printing (which involves getting an artwork or design and transferring it one a metal plate and then from the plates to a rubber blanket after which the blankets will be used to print on paper).
4. CAPITAL, LOCATION AND EQUIPMENTS
Capital is a very important factor for starting any business. It will most likely determine the size of the business and how things will be operated. In this case, capital is quite on the high side as you’ll need to get some major equipments that will help in running the business. Location is one of the things that the capital will be used for. You’ll need to get a place where the business will be operated. The place to be selected will depend on the capacity you want to work with but ensure you get a good place with enough space to accommodate the business. Equipments, like I’ve stated, will also need to be gotten. While the ones to be used for the available niches might differ, the commonly used ones include Cutting machine, Kord Machines, 201 Impression Machine, Direct Imagine Printing Machine, Computer System, Graphics Software and Generator set. It is also at this point you’ll decide if you’ll be needing workers for the business. If you do, you can get a few individuals for specific things at the business like machine operation and graphics design. Lastly, you’ll need to register your business.
There are different ways available to advertise your business. You can make use of social media and also display banners, posters and send out flyers. Word of mouth and referrals are also effective for advertising the business.